With increasing costs and decreasing margins, patient growth and retention are critical to a medical practice’s success. Effective and efficient marketing solves patient growth and retention issues. However, medical groups, hospitals, and medical practices are finding marketing to be increasingly challenging. Patients are researching, searching, and selecting their medical providers in ways that didn’t exist 10-15 years ago. A Medical practice must not only understand these tactics, but utilize them very well, in order to grow.