We often say we are a “secret weapon” for medical groups and hospital systems that need a boost in bandwidth. In one case, we provided that bandwidth to a group of Urgent Care practices under a Regional Hospital system in MA.* In October 2019, a Cohesion Marketing Partners consultant was brought in to manage digital and on-site marketing execution on the heels of months of not meeting daily patient count goals.
We evaluated budgets and digital marketing campaigns and reallocated funds to increase impression share for the highly competitive flu season. This was a can’t-miss opportunity to bring patients in for a first visit. Data shows that once a patient has come in once, they will return.
We initiated, wrote and distributed email and text communications to existing patients to increase repeat visits and referrals.
We assembled on-site events to promote flu shots to the local community.
We added OOH through local venues to increase awareness of a new location.
We created collateral material and signage to promote walk-in flu shot availability.
The result: Centers are seeing record numbers of patients, and exceeding patient count goals weekly.
The Practice Manager for UC centers emailed us to say “We have the best marketing team ever!” Thumbs up!
*client name withheld under NDA agreement.