Jenga!

Jenga!

Ever play Jenga?  The goal is to destabilize the foundation to sabotage your fellow players, and NOT be the one that topples the whole tower over.  The foundation is key.  If it’s solid, you can pull pieces from the tower and it generally remains stable.    But if you...
Boston Sports Medicine

Boston Sports Medicine

At a time of closings, layoffs, and pay cuts, we have a client who saw another way.  He turned to us to execute on his plan, and we immediately put our whole team to work.  The result: “There will be no layoffs this week.  There will be no salary reduction this...
Marketing trends to know about in 2020

Marketing trends to know about in 2020

I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising.  And, some less intimidating terms like Video and Content Marketing.  While some terms sound...