Plymouth Pediatric Associates has been caring for Plymouth area children for over 60 years. Despite that, they were seeing a decline in their patient count due to decreasing birth rates and increasing competition. They were deep into an investment in a new building, and needed to bring their external advertising and communications into the 21st century.
Cohesion Marketing Partners was brought on to:
- Rebuild website
- Build social media profiles
- Update Google business listing
- Increase Google reviews
- Post to social media
We increased their Google reviews from 5 in May 2019 to 44 by March 2021 (including a hiatus in reviews collection during Covid)
Most importantly, even through Covid, we reversed the decline in patient counts by launching a strategic digital marketing campaign. The campaign launched in July of 2020.
2018: Average 40 new patients per month
2019: -19%. Average 33 new patients per month
1st half 2020: -8% (vs. 2019). Average 27 new patients per month
2nd half 2020: +12% (vs 2019). Average 40 new patients per month
2021 continues to trend in a positive direction.
They opened their brand new building and are just as they want their patients to be – healthy and growing!