Communicating in a Crisis

Communicating in a Crisis

In times of crisis or uncertainty, marketing strategy has to shift to a communications strategy.  Here’s a simple acronym of rules to follow when communicating in a crisis. COMMUNICATE!  Protocols are changing frequently and fast.  If these changes affect the customer...
Urgent Care

Urgent Care

We often say we are a “secret weapon” for medical groups and hospital systems that need a boost in bandwidth.  In one case, we provided that bandwidth to a group of Urgent Care practices under a Regional Hospital system in MA.*   In October 2019, a Cohesion Marketing...