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The coming Apple iOS14 update will affect social and retargeting ad campaigns

The coming Apple iOS14 update will affect social and retargeting ad campaigns

by Jenn Anderson | Mar 30, 2021 | Advertising, facebook, Marketing, Online Advertising, social media

Last updated 3/23/21.  The iOS 14 release is slated for April 2021 The digital advertising world is all about data, and the BIG players in this world have made a lot of money on collecting it and using it to serve all of us ads – Facebook ads, Twitter ads,...
6 things your website NEEDS to generate LEADS

6 things your website NEEDS to generate LEADS

by Jenn Anderson | Oct 19, 2020 | Advertising, facebook, Marketing, Online Advertising, Search Engine Optimization, social media

6 things your website NEEDS to generate LEADS So, you’re running PPC or paid social media ads.  Congratulations!  How are those ads going to generate customers, patients, or clients for you?  There are a few small steps that are often neglected but can make a BIG...
The New Norm

The New Norm

by Jenn Anderson | Aug 13, 2020 | Advertising, facebook, Marketing, Online Advertising, social media

“The New Norm” While many of us would love to sip on a beer and solve the world’s problems in a bar where everybody knows our name, we have to work.  Through a global pandemic.  Mostly from home. And there are a few things that have become crystal clear: COVID isn’t...
Instagram Testing Hiding “Likes” and how it could affect you.

Instagram Testing Hiding “Likes” and how it could affect you.

by Jenn Anderson | Dec 20, 2019 | Advertising, facebook, Marketing, Online Advertising, Search Engine Optimization, social media

This past week at the Wired25 conference, Instagram CEO, Adam Mosseri, announced that the company will begin testing hiding “like” counts from posts for some US users. Currently, the parent company Facebook, has been testing this idea for its’ users in seven other...
Social Media Scheduling and why you need a backup plan.

Social Media Scheduling and why you need a backup plan.

by Jenn Anderson | Aug 29, 2019 | Marketing, social media

Recently, a social media scheduling platform sent out this notification: Facebook and Instagram notified us that they paused our integrations on both platforms. This resulted in both an inability to schedule posts on the platforms and caused historical posts using our...
How a medical group improved online reviews by 275% and SEO rank by 90% in less than 1 year.

How a medical group improved online reviews by 275% and SEO rank by 90% in less than 1 year.

by Jenn Anderson | Nov 30, 2018 | Case Studies, Marketing, Online Advertising, Search Engine Optimization, social media

One of our clients is a group of 5 practices providing dental, pediatric dental, and orthodontist services in the Metro West area. While we manage each office individually, we also occasionally have to tie them together for marketing.   To do this, we built a website...
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