Jenga!

Jenga!

Ever play Jenga?  The goal is to destabilize the foundation to sabotage your fellow players, and NOT be the one that topples the whole tower over.  The foundation is key.  If it’s solid, you can pull pieces from the tower and it generally remains stable.    But if you...
Communicating through Reopening

Communicating through Reopening

Charlie Baker just rolled out a Phased Reopening Plan, a tiered approach to reopening MA with specific guidelines. So, let’s talk about how to appropriately approach marketing, communications, and advertising as we transition through the reopening phases.  We have...
Marketing trends to know about in 2020

Marketing trends to know about in 2020

I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising.  And, some less intimidating terms like Video and Content Marketing.  While some terms sound...