Big Fat ZERO

by | May 27, 2021 | Advertising, Marketing, Online Advertising, Search Engine Optimization

Did you know that 65% of Google searches result in ZERO CLICKS?!

Should that be concerning? Not if your site and Google Business listing are up to date.  Think about your own habits.  When you Google a business, often you find what you need right in the business listing:  address, hours, directions, a phone number, even menus are available for many restaurants.  There really isn’t a need for users to click through to your site when looking for this information.

Sometimes, you Google for information. Google serves that information back, if it happens to be tied to your organization’s website, that’s great!

Here’s an excerpt from a Yoast.com March 2021 newsletter:

  “Rand Fishkin published a study that says that nearly 65% of Google searches in 2020 did not result in a click. Now, this may sound like something to worry about, but it’s not. Think of it from a user’s perspective: when they’re looking for information … and see a featured snippet that explains what it is without having to click through, this is a perfect user experience. Having to click through and scroll down the page for an answer, is not. When your company name is in this featured snippet, and you’re giving users valuable information, this has a positive impact on your brand.

…Keep in mind that Google’s objective isn’t to send traffic to your site. It’s to solve the problems of their users in the best way possible. The online landscape is changing and your business model needs to change with it. So instead of focusing on clicks, focus on finding ways to generate value for people that are searching for solutions in your field. This is harder, as it asks for a long-term and brand-oriented strategy, but it is the way forward. Not just when it comes to Google.” So, pay attention to your Google business listing! Make sure it’s up to date and full of information that your customers need. Also, pay attention to the content on your site. This is a great time to launch a blog, or if you have one, update it. Provide content and information that your customers need. We’ll be reminding our clients of the importance of this, and effective May 2021, we will provide data on your Google business listing with your monthly reporting.

So, pay attention to your Google business listing!  Make sure it’s up to date and full of information that your customers need.  Also, pay attention to the content on your site.  This is a great time to launch a blog, or if you have one, update it.  Provide content and information that your customers need.  We’ll be reminding our clients of the importance of this, and effective May 2021, we will provide data on your Google business listing with your monthly reporting.