by Jenn Anderson | May 18, 2020 | Marketing
Charlie Baker just rolled out a Phased Reopening Plan, a tiered approach to reopening MA with specific guidelines. So, let’s talk about how to appropriately approach marketing, communications, and advertising as we transition through the reopening phases. We have...
by Jenn Anderson | Apr 13, 2020 | Uncategorized
In times of crisis or uncertainty, marketing strategy has to shift to a communications strategy. Here’s a simple acronym of rules to follow when communicating in a crisis. COMMUNICATE! Protocols are changing frequently and fast. If these changes affect the customer...
by Jenn Anderson | Mar 31, 2020 | Case Studies
At a time of closings, layoffs, and pay cuts, we have a client who saw another way. He turned to us to execute on his plan, and we immediately put our whole team to work. The result: “There will be no layoffs this week. There will be no salary reduction this week.”...
by Jenn Anderson | Mar 17, 2020 | Advertising
In this new territory we find ourselves in, the term Flattening the Curve has become not just a theory but an essential act. For small businesses, who may not have had the time or capacity to set themselves up for virtual work as a team, this is going to require a...
by Jenn Anderson | Feb 4, 2020 | Advertising, Case Studies, facebook, Marketing
Prescription for Ailing Marketing: Cohesion Marketing Partners launches Healthcare Marketing Division. In recognition of their extensive success and experience in helping healthcare clients, Cohesion Marketing Partners, based in Marshfield, MA, has launched a...
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