by Jenn Anderson | May 27, 2021 | Advertising, Marketing, Online Advertising, Search Engine Optimization
Did you know that 65% of Google searches result in ZERO CLICKS?! Should that be concerning? Not if your site and Google Business listing are up to date. Think about your own habits. When you Google a business, often you find what you need right in the business...
by Jenn Anderson | May 20, 2021 | Marketing, Online Advertising, Search Engine Optimization, Uncategorized
There’s been a lot of talk about Google eliminating the ability for marketers to use 3rd party data derived from cookies, and it’s been in a very “the sky is falling” tone. We want to clear up what’s actually happening, and what it means for digital marketing. What...
by Jenn Anderson | May 3, 2021 | Uncategorized
This weekend I started seeing the opt-in requests from apps on my Apple device. The requests are coming from apps that I had previously downloaded and frequently used. So that answers the first question of “How will this affect apps I already use?” The...
by Jenn Anderson | Mar 30, 2021 | Advertising, facebook, Marketing, Online Advertising, social media
Last updated 3/23/21. The iOS 14 release is slated for April 2021 The digital advertising world is all about data, and the BIG players in this world have made a lot of money on collecting it and using it to serve all of us ads – Facebook ads, Twitter ads,...
by Jenn Anderson | Mar 29, 2021 | Case Studies
Plymouth Pediatric Associates has been caring for Plymouth area children for over 60 years. Despite that, they were seeing a decline in their patient count due to decreasing birth rates and increasing competition. They were deep into an investment in a new building,...
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