The iOS 14 release is now slated for “early Spring” 2021

This will have a widespread impact on digital campaigns all over the world.  Approximately 60% of mobile users are Apple users.  Our digital partners are on top of this and working to ensure that our clients’ campaigns continue to run as planned and deliver accurate reporting.  Here are some details on what this change means.

From Facebook Business Help Center[1]Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected.

Learn more about how to use Facebook Pixel to reach devices on iOS 14 and measure performance.

The App Tracking Transparency (ATT) prompt feature on iOS and iPadOS devices will allow users to control whether or not to allow apps to track their online behavior.  With iOS 14, apps will be required to warn users when they track online activities. The users can either grant or deny permission.

Here are some of the ways this will affect campaigns:

  • No support for breakdowns: For both app and web conversions, delivery and action breakdowns, such as age, gender, region, and placement will not be supported
  • Attribution windows will be shorter. 7 days for clicks and 1 day for view-throughs. This will only apply to ads sets created after the change
  • Targeting: As more people opt-out of tracking, the size of your target audiences will decrease


[1] https://www.facebook. com/business/help/331612538028890?id=428636648170202