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Marketing trends to know about in 2020  Blog AI image

Marketing trends to know about in 2020

I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising.  And, some less intimidating terms like Video and Content Marketing.  While some terms sound...

Telling your story with digital marketing  Blog Zen Remarketing

Telling your story with digital marketing

Case Study:  Silko Honda One of our automotive clients came to us looking to emphasize some ways that they have changed their sales and service processes to create an easier car buying experience for their customers.  Obviously, we agree this is a great point of...

Free tools for lead generation (direct to consumer)  Blog 1397951614000 ghostfield

Free tools for lead generation (direct to consumer)

I tell my clients all the time, “This isn’t Field of Dreams with If you build it they will come”. Unfortunately, it doesn’t work that way.  You have to tell people you’re there.  And, give them good reason to do business with you.  The good news with all of the...

A “Beautiful” Partnership  Blog Lauren and Jenn

A “Beautiful” Partnership

Cohesion Marketing Partners and The Beauty CMO team up to expand footprint and offering   A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. The CMO...

Why social media?  Blog multi generation social

Why social media?

The simplest answer is that social media allows you to have an active conversation with your customers. What an opportunity!  It’s your platform to share information, and the customer will have access to it on their terms.  Here’s how we describe each platform....

Trend-watch:  Facebook Live  Blog facebook live

Trend-watch: Facebook Live

Have you tried Facebook live yet? 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3 times more views than regular video content. Need ideas?   Here are 3 ways you can start using live video...