Big Fat ZERO
Did you know that 65% of Google searches result in ZERO CLICKS?! Is this something to worry about? Not necessarily.
Advertising in a “Cookie-less” World. What you need to know.
There’s been a lot of talk about Google eliminating the ability for marketers to use 3rd party data derived from cookies, and it’s been in a very “the sky is falling” tone. We want to clear up what’s actually happening, and what it means for digital marketing. What...
iOS 14 update – update!
Apple has begun requiring opt-in for tracking. Here’s what we are seeing.
The coming Apple iOS14 update will affect social and retargeting ad campaigns
Last updated 3/23/21. The iOS 14 release is slated for April 2021 The digital advertising world is all about data, and the BIG players in this world have made a lot of money on collecting it and using it to serve all of us ads - Facebook ads, Twitter ads, retargeting...
Plymouth Pediatric Associates
Plymouth Pediatric Associates has been caring for Plymouth area children for over 60 years. Despite that, they were seeing a decline in their patient count due to decreasing birth rates and increasing competition. They were deep into an investment in a new building,...
Apple iOS14 mobile update – what you need to know
The iOS 14 release is now slated for “early Spring” 2021 This will have a widespread impact on digital campaigns all over the world. Approximately 60% of mobile users are Apple users. Our digital partners are on top of this and working to ensure that our clients'...
Mission to Manifesto
Mission to Manifesto Build Your Power Brand and Grow Your Organization Written by - Laura Willis, CMO In last month’s blog we described the power in getting to the CORE of your brand. An important element of building your power brand is to “revolutionize your...
4 Steps to a Power Brand – get to the C.O.R.E.
We hear it all the time: “I’ve got a logo, so I have my brand.” Well, that depends on what that logo was built on. If you haven’t built a strong foundation below the surface, your logo isn’t going to be able to carry your brand and marketing all by itself. Think of a...
BrushFloss.com
When we began working with Dr. Nadia Diab-Shamari and her partners in 2016, we were tasked with growing patient numbers...
6 things your website NEEDS to generate LEADS
6 things your website NEEDS to generate LEADS So, you’re running PPC or paid social media ads. Congratulations! How are those ads going to generate customers, patients, or clients for you? There are a few small steps that are often neglected but can make a BIG...
My Cancer Story
Five summers ago, in August of 2015, I was diagnosed with Stage 2 Breast Cancer. I was 42 years old with 2 daughters, ages 8 and 12. Our house was sold and packed for a move to Raleigh, NC when the doctor used That Word – CANCER. I call that moment “The Big Bang”....
Welcome Jamie Patterson!
For Immediate Release September 14, 2020 Cohesion Marketing Partners goes all-in on Digital Marketing, welcomes Jamie Patterson as Digital Marketing Director Marshfield, MA – Cohesion Marketing Partners announced this week that they are expanding digital marketing...
Jenga!
Ever play Jenga? The goal is to destabilize the foundation to sabotage your fellow players, and NOT be the one that topples the whole tower over. The foundation is key. If it’s solid, you can pull pieces from the tower and it generally remains stable. But if you...
Welcome Laura Willis!
For Immediate Release August 19, 2020 Laura Willis joins Cohesion Marketing Partners Marshfield, MA – Cohesion Marketing Partners announced this week that marketing expert Laura Willis has joined Cohesion Marketing Partners. Willis will take on the role of CMO,...
The New Norm
"The New Norm" While many of us would love to sip on a beer and solve the world’s problems in a bar where everybody knows our name, we have to work. Through a global pandemic. Mostly from home. And there are a few things that have become crystal clear: COVID...
Communicating through Reopening
Charlie Baker just rolled out a Phased Reopening Plan, a tiered approach to reopening MA with specific guidelines. So, let’s talk about how to appropriately approach marketing, communications, and advertising as we transition through the reopening phases. We have...
Communicating in a Crisis
In times of crisis or uncertainty, marketing strategy has to shift to a communications strategy. Here’s a simple acronym of rules to follow when communicating in a crisis. COMMUNICATE! Protocols are changing frequently and fast. If these changes affect the customer...
Boston Sports Medicine
At a time of closings, layoffs, and pay cuts, we have a client who saw another way. He turned to us to execute on his plan, and we immediately put our whole team to work. The result: "There will be no layoffs this week. There will be no salary reduction this week."...
Work from home solutions for small teams
In this new territory we find ourselves in, the term Flattening the Curve has become not just a theory but an essential act. For small businesses, who may not have had the time or capacity to set themselves up for virtual work as a team, this is going to require a...
Prescription for Ailing Marketing: Cohesion Marketing Partners launch Healthcare Marketing Division
Prescription for Ailing Marketing: Cohesion Marketing Partners launch Healthcare Marketing Division. In recognition of their extensive success and experience in helping healthcare clients, Cohesion Marketing Partners, based in Marshfield, MA, has launched a...
Urgent Care
We often say we are a “secret weapon” for medical groups and hospital systems that need a boost in bandwidth. In one case, we provided that bandwidth to a group of Urgent Care practices under a Regional Hospital system in MA.* In October 2019, a Cohesion Marketing...
Instagram Testing Hiding “Likes” and how it could affect you.
This past week at the Wired25 conference, Instagram CEO, Adam Mosseri, announced that the company will begin testing hiding “like” counts from posts for some US users. Currently, the parent company Facebook, has been testing this idea for its’ users in seven other...
Marketing trends to know about in 2020
I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising. And, some less intimidating terms like Video and Content Marketing. While some terms sound...
Social Media Scheduling and why you need a backup plan.
Recently, a social media scheduling platform sent out this notification: Facebook and Instagram notified us that they paused our integrations on both platforms. This resulted in both an inability to schedule posts on the platforms and caused historical posts using our...
An Innovative solution for NEWIN’s marketing challenges
NEWIN – The Northeast Water Innovation Network, is a non-profit member-driven organization focused on driving innovation in the water industry. Their goal is to support members through educational and networking opportunities, generate awareness of new...
Automotive: Telling your story with digital marketing
Case Study: Silko Honda One of our automotive clients came to us looking to emphasize some ways that they have changed their sales and service processes to create an easier car buying experience for their customers. Obviously, we agree this is a great point of...
Free tools for lead generation (direct to consumer)
I tell my clients all the time, “This isn’t Field of Dreams with If you build it they will come”. Unfortunately, it doesn’t work that way. You have to tell people you’re there. And, give them good reason to do business with you. The good news with all of the...
How a medical group improved online reviews by 275% and SEO rank by 90% in less than 1 year.
One of our clients is a group of 5 practices providing dental, pediatric dental, and orthodontist services in the Metro West area. While we manage each office individually, we also occasionally have to tie them together for marketing. To do this, we built a website...
A “Beautiful” Partnership
Cohesion Marketing Partners and The Beauty CMO team up to expand footprint and offering A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. The CMO...
Why social media?
The simplest answer is that social media allows you to have an active conversation with your customers. What an opportunity! It’s your platform to share information, and the customer will have access to it on their terms. Here’s how we describe each platform....
Trend-watch: Facebook Live
Have you tried Facebook live yet? 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3 times more views than regular video content. Need ideas? Here are 3 ways you can start using live video...
Faith Community Church – A success Story
Website rebuild, email newsletter and social media management At a time when church attendance across the country is declining, Faith Community Church set a goal to GROW. In order to do that, they needed to attract new parishioners. They came to us with...
2 Healthcare Marketing trends you can implement for immediate results
The healthcare industry has done a great job of using data to hyper-target patients. However, many practices and hospitals are behind when it comes to two of 2018’s strongest marketing trends – Creative Content and Video. Good news – getting up to speed is not hard,...