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Communicating through Reopening business marketing consultant Blog 3 phases copy

Communicating through Reopening

Charlie Baker just rolled out a Phased Reopening Plan, a tiered approach to reopening MA with specific guidelines. So, let’s talk about how to appropriately approach marketing, communications, and advertising as we transition through the reopening phases.  We have...

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Communicating in a Crisis

In times of crisis or uncertainty, marketing strategy has to shift to a communications strategy.  Here’s a simple acronym of rules to follow when communicating in a crisis. COMMUNICATE!  Protocols are changing frequently and fast.  If these changes affect the customer...

No layoffs this week business marketing consultant Blog bsm cmp blog 01 1

No layoffs this week

At a time of closings, layoffs, and pay cuts, we have a client who saw another way.  He turned to us to execute on his plan, and we immediately put our whole team to work.  The result: "There will be no layoffs this week.  There will be no salary reduction this week."...

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Work from home solutions for small teams

In this new territory we find ourselves in, the term Flattening the Curve has become not just a theory but an essential act.  For small businesses, who may not have had the time or capacity to set themselves up for virtual work as a team, this is going to require a...

Marketing trends to know about in 2020 business marketing consultant Blog AI image

Marketing trends to know about in 2020

I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising.  And, some less intimidating terms like Video and Content Marketing.  While some terms sound...

Telling your story with digital marketing business marketing consultant Blog Zen Remarketing

Telling your story with digital marketing

Case Study:  Silko Honda One of our automotive clients came to us looking to emphasize some ways that they have changed their sales and service processes to create an easier car buying experience for their customers.  Obviously, we agree this is a great point of...

Free tools for lead generation (direct to consumer) business marketing consultant Blog 1397951614000 ghostfield

Free tools for lead generation (direct to consumer)

I tell my clients all the time, “This isn’t Field of Dreams with If you build it they will come”. Unfortunately, it doesn’t work that way.  You have to tell people you’re there.  And, give them good reason to do business with you.  The good news with all of the...

A “Beautiful” Partnership business marketing consultant Blog Lauren and Jenn

A “Beautiful” Partnership

Cohesion Marketing Partners and The Beauty CMO team up to expand footprint and offering   A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. The CMO...

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Why social media?

The simplest answer is that social media allows you to have an active conversation with your customers. What an opportunity!  It’s your platform to share information, and the customer will have access to it on their terms.  Here’s how we describe each platform....

Trend-watch:  Facebook Live business marketing consultant Blog facebook live

Trend-watch: Facebook Live

Have you tried Facebook live yet? 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3 times more views than regular video content. Need ideas?   Here are 3 ways you can start using live video...