Communicating through Reopening

Communicating through Reopening

Charlie Baker just rolled out a Phased Reopening Plan, a tiered approach to reopening MA with specific guidelines. So, let’s talk about how to appropriately approach marketing, communications, and advertising as we transition through the reopening phases.  We have...
Communicating in a Crisis

Communicating in a Crisis

In times of crisis or uncertainty, marketing strategy has to shift to a communications strategy.  Here’s a simple acronym of rules to follow when communicating in a crisis. COMMUNICATE!  Protocols are changing frequently and fast.  If these changes affect the customer...
No layoffs this week

No layoffs this week

At a time of closings, layoffs, and pay cuts, we have a client who saw another way.  He turned to us to execute on his plan, and we immediately put our whole team to work.  The result: “There will be no layoffs this week.  There will be no salary reduction this week.”...
Work from home solutions for small teams

Work from home solutions for small teams

In this new territory we find ourselves in, the term Flattening the Curve has become not just a theory but an essential act.  For small businesses, who may not have had the time or capacity to set themselves up for virtual work as a team, this is going to require a...
Marketing trends to know about in 2020

Marketing trends to know about in 2020

I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising.  And, some less intimidating terms like Video and Content Marketing.  While some terms sound...